Sometimes there is a need to get even closer to audiences, when trying to reach a particularly niche group for example, or when insight is required about a new audience.

Metrica�s Under the Skin Reports drill down into the minute detail of a specific target audience, with information such as background and preferences, to help identify opportunities to target them via their unique behavioural patterns.

Throughout the report we benchmark our findings against the general public, creating a clear perspective on what distinguishes that audience and helping PR efforts be focused accordingly.

We have the data and the expertise to help clients find out more - start by talking to Metrica�s planning consultants about this unique tool.