With planning, measurement and evaluation forming only one aspect of PR operations, Metrica recognises that the efficiency and ease of data integration are of paramount importance.

In partnership with a leading online news aggregator Metrica is able to offer online press monitoring which enables real time analysis and a rolling newsfeed to keep clients on top of breaking news. We�re the only specialist evaluation consultancy to offer this service which was developed by our in-house team and provides a compelling, value added, alternative to traditional media monitoring.

Online sourcing and hosting by Metrica is particularly useful for the tracking and evaluation of coverage an international scale as it avoids the cost and logistical issues encountered by employing regional monitoring agencies.

In addition, we are able to build tailored solutions for clients requiring traditional press monitoring option, augmenting the online feed with coverage from other media types.