Accessing the thoughts and opinions of core customers or stakeholders adds a powerful layer of insight to media analysis and evaluation. Integrating market research to that process can help prove the impact of PR activity and demonstrate ROI.

Reputations are hard to create and maintain, so it�s key to understand how a market is perceived among target groups, if key messages are resonating with customers and if behaviours are changing

Key solutions Metrica provides include:

• Spontaneous awareness tracking
• Reputation ratings
• Loyalty
• Consumer consideration

All can be provided with competitor benchmarking, tracked over time to correlate against media activity, or simply as a pre and post campaign measurement to prove specific audience influence.

*Where this data exists within an organisation already Metrica can integrate it into its client systems.