Metrica is an expert, award-winning, global media analysis and evaluation company. Established in 1993 we were one of the first specialist agencies in the world and maintain a reputation for excellence, innovation and leadership in the industry.

Through the provision of flexible, cost-effective analysis, tailored to individual clients needs, we strive to deliver actionable data which adds value at every stage of the PR lifecycle - analysis is not just about post-campaign evaluation.

Our portfolio of offerings includes tools, such as market research services and a journalist management system, which help make sure what is learnt in the analysis process can be effectively applied back into PR activity and planning. 

We are passionate about PR and the work we do supporting the industry. That enthusiasm means we�re always looking for ways to make PR more effective, and peoples� lives that bit easier in a time pressured world.