Metrica : Client referrals

"We chose Metrica because they knew exactly what we wanted from a media evaluation service. We haven't been disappointed - their support and advice is always first class. Nothing is ever too much trouble for them."

"Metrica reports are an essential way of measuring our PR effectiveness. They enable us to credibly evaluate and measure the success, consistency and messaging of all our media activity."

�We value greatly the quality of Metrica's work, the level of their advice, the clarity of their reporting and their flexible approach.�

"As PR achieves greater recognition as a marketing discipline it is becoming increasingly important for us to evaluate its effectiveness. Metrica offers a flexible system that is easy to understand and interpret with a focus on qualitative measures rather than just quantitative figures."

"Metrica provide a solid, reliable service backed up by a strong account management team and online tools to support the evaluation reporting. They know their stuff and have been suppliers for 4 years."

�Metrica has transformed the way that we measure and report on our coverage. We have now adopted new methods of measurement, such as Gross Rating Points, audience reach and key messaging, into our analysis to ensure that our contributors and report users have a full range of information available.�

"Metrica's advice, efficiency and professionalism over the past few years has certainly made my job easy when it comes to measuring PR programmes and reporting successes internally. The whole team speaks highly of Metrica and would recommend them to anyone!"

"The Investors in People communications team faces a wide range of challenges in the promotion of the standard to both large and small businesses across a range of industry sectors. Metrica�s reports provide us with clear, concise indicators of the team�s success at meeting these diverse challenges, allowing the team to use evaluation as a platform to refine our media tactics and strategy and improve the effectiveness of our PR function."

�We originally appointed Metrica�s to give us an objective view of the press coverage surrounding a major corporate announcement by Aviva. It was imperative that I received the report for Thursday. At five o�clock on Wednesday, my report arrived. I have been very impressed with Metrica's responsiveness and professionalism and would recommend their reports as a valuable measure of PR media relations performance.�

"Metrica don't just promise things, they fulfil every requirement within our (often pressing!) deadlines. I have found their account teams to be enthusiastic and helpful, their advice to be first rate and the results they provide are value for money, both in terms of looking at the success of the last year and planning for next year's campaign. I thoroughly recommend them."

�Based in Silicon Valley, a London based agency was not the first which sprang to mind to be our partner for worldwide PR analysis and measurement. I'm delighted to say though that, seven years on, we could not be more pleased with Metrica's services. Their easy to understand yet robust reports, sophisticated online tool and excellent customer service have provided valuable feedback to enhance our international PR program. We have no doubt that we made the right choice of agency and can not recommend them highly enough�.

�Metrica has provided a highly professional, helpful and responsive service to us and I wouldn't hesitate to recommend Metrica to any of my future clients!�